SZN Collection Identity Design
Identity design created for the SZN collection by AfroSzn, blending culture, creativity, sustainability, and a modern Gen Z aesthetic into a bold visual system.
Overview
The SZN collection identity was designed to capture the spirit of creativity, culture, and legacy while maintaining a fresh Gen Z-inspired direction. The project focused on building a distinctive visual identity that could represent the collection across clothing, packaging, and digital applications. By combining expressive typography with modern visual treatments, the final identity delivered a strong and recognizable presence for the release.
Client
Afroszn
Category
Brand Identity Design
Year
2025
Challenge
One of the main challenges was creating a customized lettering style that felt unique to the SZN collection while still remaining versatile enough to work effectively across packaging, screens, and apparel applications. The identity also needed to balance a bold contemporary look with themes of culture, sustainability, and creativity.
Process
The process began with sketching multiple identity concepts and experimenting with different lettering styles inspired by the collection’s themes and audience. Several variations of the original design were explored and refined to achieve a balance between readability, originality, and adaptability across different brand touchpoints.
Tools
Figma, Illustrator, Photoshop, After Effects
Solution
Developed a bold and adaptable identity system for the SZN collection that successfully combined cultural influence, eco-conscious inspiration, and modern streetwear aesthetics into a cohesive visual experience.
Results
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